Pay close attention to what the author is saying; sometimes, when thought is moving faster than what can be projected, a writer might forget a word which with its absence makes the sentence meaningless, if not ridiculous.

With the vigorous development of network technology and the popularity of the Internet …

changed to

With the vigorous development of network technology and the rising popularity of the Internet …

We were not talking here of markets and brandings, hence not of how popularities are built; but rather just of a factor which has led to the increase in the number of e-commerce services in the recent past.

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